building a coalition and campaign for community needs

Time was short when the opportunity came for Charlotte-Mecklenburg voters to support local teacher pay, arts and cultural access, public libraries and community colleges. SOLID responded quickly to serve a unique coalition of institutions and leaders, creating the Together4Meck campaign brand and engagement strategies. Leveraging community resources, SOLID worked with partners to activate a comprehensive campaign that brought together a compelling brand narrative and identity, direct and digital outreach, public relations, earned media, social media and good old-fashioned on-the-ground engagement. Together4Meck connected thousands of people and helped create a platform for on-going advocacy in the community that will help drive action on education, arts, libraries and jobs forward long past Election Day.

In the belief that authentic engagement works best when real people call for change, SOLID worked with local students at Studio 345 in Charlotte-Mecklenburg to produce this video in support of Together4Meck. Special thanks to the students and staff of Studio 345 and the Arts & Science Council.

Together4Meck catalyzed a coalition of dozens of organizations and tens of thousands in the community in support of the referendum benefitting education, arts, libraries and jobs.

Collaboration is a SOLID value.  Together4Meck brought together a coalition of people, organizations and institutions, including:  Arts & Science Council, Charlotte-Mecklenburg Schools, Charlotte Mecklenburg Library, the Charlotte Chamber of Commerce, MeckEd and Charlotte Mecklenburg Public School Friends.  Thanks to the tens of thousands of voters who supported this effort to boost our community's core institutions, teachers, arts, libraries and jobs.