Empowering people to build economic mobility.
SOLID provides strategic communications, community engagement programs, press/media outreach and civic outreach services to the Opportunity Task Force in Charlotte-Mecklenburg. The Task Force was created to develop recommendations that can broaden access to economic opportunity for all residents of Charlotte-Mecklenburg, following a call to action from civic leaders to expand economic mobility possibilities for all residents of this rapidly growing and diverse community.
SOLID created an omnichannel outreach and engagement strategy that gives people multiple points of access into the community effort from live events, social media, website, traditional media, collateral materials, discussion kits, workshops and stories from real people living real lives that can share, inspire and help create solutions that work.
SOLID concepted the #balloonsorbricks campaign to simplify the concept of economic mobility and provide an easy way for large numbers of people to get involved.