solid strengths
solid connects people to change…in organizations, institutions, corporations, governments, communities, states and nations. We approach opportunities and challenges with our client partners deploying a spectrum of talents, skills and experiences, including: strategic internal and external communications, narrative and message development, digital outreach, social media, crafting accessible messaging from complex data and issues, public speaking, media relations, c-suite/executive advising and messaging, engagement design and group facilitation, reputation management, crisis management, writing, presentation, civic engagement and social responsibility, stakeholder insight and data analysis, creative direction, digital/multi-platform activations, collaboration, collaborative leadership.
solid beliefs and values
How people behave is about much more than numbers - we are huge fans of behavioral economics and social frameworks as constructs for change because people's choices are as influenced by story, framing and their own experiences as by facts and data.
Simple works best - if the story or ask is not clear to you, it will not work to engage anyone else.
Equity, inclusion and participation are fundamental values that guide our agency, our work and our client partners.
Imagination and intention go together - we think they secretly dated in high school.
Prototyping and iteration ARE innovation - billions of years of evolution can't be wrong...right?
Collaboration gets things done - partnerships take time but multiply impact to scale.
"Design is the first signal of intent" - architect/incredi-guy William McDonough...he is our SOLID crush.
Sharing is amazing - like some of our ideas? grab them, try them and tell us how it went. we have bunches more!
solid team
solid is made up of talented collaborators from a variety of disciplines in communications, design, public relations, civic engagement and brand development. solid was created by Tracy Russ (Managing Director), an experienced strategic communications executive, public relations leader and public engagement expert. Over a career of 25 years, he has demonstrated success in building value and advancing missions for organizations, institutions, campaigns and movements in the private and public sectors. Co-founders Candice Langston and Sara Tindall form the core of the solid team with Tracy.
We are always connecting to build a solid team and community of thinkers, doers, explorers and idea acrobats who can do good with good work. Interested? E-mail us with inquiries, thoughts and portfolio samples that show your groove to tracy@solid.today.