telling a community's story to the world
(and 35,000 delegates, media and VIP's)
When the Queen City was chosen to host the 2012 Democratic National Convention, SOLID created "We Make It Possible", an immersive, shared brand experience to welcome 35,000 delegates, media and VIP's, engage the local community and catalyze a legacy of positive impact in the local and state community long past the end of the Convention. The brand was articulated through a robust campaign that included digital and social media, paid and earned media, on-site brand activation, live events and volunteer engagement opportunities. Key to the effort was creation of a coalition of economic, governmental, arts/culture, non-profit, academic and philanthropic organizations to drive the "We Make It Possible" brand experience out through shared channels and networks, leveraging the campaign to much higher levels of exposure than otherwise would have been possible using host committee resources singularly.
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Collaboration is a SOLID value. We were fortunate to work with a fantastic team of people, organizations and institutions to bring concepts to life and make the Charlotte in 2012 brand experience possible in a once-in-a-lifetime effort. Credits and thanks to: K2Forma, Wray Ward, Adam Roth for fantastic collaborative brand activation, the Arts & Science Council, Charlotte Regional Visitors Authority, Charlotte Area Transit System, Charlotte Center City Partners, Charlotte Chamber of Commerce, Charlotte Regional Partnership, Charlotte-Douglas International Airport, the City of Charlotte and Mecklenburg County. Shout outs to core team members: leader Dan Murrey, fearless Dockery Clark, multi-talented Liz Barrett, level-headed Suzi Emmerling, steady Josh Field, photo/vid genius Daniel Sircar, digital guru Dusty Trice, Legacy Village guru Jeff Mallare, volunteer diva Courtney Counts, events czarina Mary Tribble. Carolinas Stories teams high-fives: priceless miscellaneous; Scott Lazes and Kevin Beatty; Lashawnda Becoats and Tonya Jameson. Most of all, to the people of Charlotte and the region - YOU made it possible.