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How can a social campaign help keep guns out of schools and reduce gun violence in America?

solid created the Guns Can’t concept campaign to lift K-12 students up and to help reduce gun violence and keep guns out of our nation’s schools through student-led content creation, social interaction and digital outreach.

Guns Can’t is a social solution to the gun violence challenges facing students and their families in America. The engagement campaign offers a platform for students to lead and for communities, school districts and advocates to empower people who care about the catastrophic impacts of gun violence on the lives of our young people.

Guns Can’t offers a website and mobile app for students to create, share and invite others to make their own Guns Can’t poster using their own inspirational words and images.

Guns Can’t was created as one part of an overall school safety initiative and highlights the power of human connection, communications and social influence to solve complex societal problems.

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Facts About Kids and Guns (from the Giffords Law Center to Prevent Gun Violence)

  • Three million American children are directly exposed to gun violence each year.

  • Gun violence is the second-leading cause of death among children overall and the first-leading cause of death among black children.

  • 1,500 children are shot and killed each year.